The ESA has right this moment introduced that the Digital Leisure Expo (E3) will return as soon as once more this yr after a yr hiatus in the course of the COVID-19 pandemic. It’ll, nonetheless, accomplish that as a digital-only occasion. Confirmed contributors embrace trade giants Nintendo, Microsoft, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Video games and Koch Media, “and extra.”
E3 2021 will happen from June 12 by way of to June 15, with the showcase a completely free-to-view expertise by way of varied streaming channels.
“For greater than 20 years, E3 has been the premier venue to showcase the most effective that the online game trade has to supply, whereas uniting the world by way of video games,” mentioned Stanley Pierre-Louis, President & CEO of the ESA. “We’re evolving this yr’s E3 right into a extra inclusive occasion, however will nonetheless look to excite the followers with main reveals and insider alternatives that make this occasion the indispensable heart stage for video video games.”
The cancelation of E3 2021 as a bodily occasion will not be solely surprising; experiences surfaced earlier this yr that the ESA had a digital occasion within the works as a substitute.
The ESA explains in right this moment’s press launch that it will likely be working with media companions globally to assist amplify and make the digital occasion obtainable to everybody without cost.
The previous two years have been tough for the ESA and E3 as a showcase; as soon as the premier annual occasion to showcase online game merchandise on a world stage, main and longstanding contributors more and more opted to run their very own occasions somewhat than participate. Whereas it’s promising to see the return of a few of these main names, the likes of Sony and EA nonetheless stay dedicated to their new, separate technique.
It is going to be fascinating to see whether or not the ESA is ready to pivot efficiently to a digital format (assuming that’s its future technique past COVID-19) and stay related — a topic that has lengthy been a speaking level amongst trade analysts.