Ubisoft stays undecided on whether or not or to not worth their video games at $70 going ahead.
The PS5 and Xbox Sequence X/S have caused a number of shifts available in the market, however one which’s impacted the shoppers greater than most is the change in costs for a number of main releases. Whereas $60 has been the usual worth for video games for a very long time now, the likes of Sony, Activision, Take-Two Interactive, and extra have determined to extend the costs of their video games to $70.
There are, after all, nonetheless a number of publishers who haven’t made that change. Considered one of them is Ubisoft, who mentioned midway by 2020 that although their imminently releasing video games can be priced at $60, they hadn’t but selected what their pricing mannequin would seem like following that. However now that that’s out of the way in which, have they decided now? Nicely, because it seems, no, they haven’t.
Talking throughout Ubisoft’s not too long ago quarterly earnings name, chief monetary officer mentioned Frédérick Duguet that the corporate continues to be analyzing the market, however hasn’t decided a technique or one other about whether or not it is going to be rising costs.
“When it comes to pricing, we’ve been analysing the aggressive dynamics of the previous quarter and we’re nonetheless new alternatives, however we have now not made any choice but,” mentioned Duguet (by way of VGC).
In 2021, Ubisoft has quite a lot of main video games popping out, together with the likes of Far Cry 6 and Rainbow Six Quarantine (though almost all of them have been hit by delays and haven’t any particular launch dates), so the query of what their future releases are going to value purchasers is an particularly pertinent one.
Equally, Capcom, too, have been unwilling to decide to a brand new pricing mannequin simply but, and have mentioned that they continue to be undecided on the problem. Learn extra on that by right here.